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Why should Harland’s e-mail marketing solution be part of your financial institution’s communication strategy?
Harland brings you an affordable e-mail marketing solution that eliminates the need for long-term contracts or license agreements.
Strategy, design, and implementation— Harland can manage every stage of the process. We’ll also provide results tracking. It’s all you need for a custom e-mail marketing solution.
Cost-efficient system doesn’t require storing e-mail addresses on a server.
You can choose a one-time project, a full-year campaign, or anything in between.
Market-leading, permission-based e-mail service provider produces higher delivery rates, increasing reader response and return on investment.
You’ll send effective marketing messages with professionally designed e-mails. We’ll custom design the look or implement your brand.
Messages can be designed to complement the design of the other materials in a campaign; use in conjunction with direct mail for effective follow-up.
Variable-content messages allow you to target your communication to include specific information directed to each accountholder.
Compliant with the CAN-SPAM Act.
Automatic tracking of opens, click-throughs, opt-outs and more.
We provide ongoing mailing list management.
Do you know how valuable e-mail addresses are to your financial institution?
E-mail accountholders have more deposit products, loan products, and services compared to accountholders who do not provide e-mail addresses. They also have higher combined balances, have significantly higher checking penetration and are more profitable than non-e-mail accountholders. Individuals who provide an e-mail address to their financial institution are the extremely valuable accountholders you strive to retain.
That’s just part of the story...
Surveys indicate that accountholders who provide an e-mail address to their financial institution want to be communicated with via e-mail. E-mail is how they prefer to receive information. E-mail provides a communication vehicle that is convenient, widely accepted, and is accessed by all types of devices, anywhere in the world!
The cost of e-mail is significantly less than direct mail. Your financial institution can instantaneously deliver a number of e-mails for the cost of one first-class stamp. It’s easy to see that e-mail is an inexpensive and cost-effective method of interaction for you and your accountholders.
What do we have here?
You have an extremely valuable segment of accountholders who prefer to receive information via e-mail, which happens to be a very powerful, dynamic, and economical channel of communication.
Take The Tour: E-mail Accountholder Analysis 